Offline And Online Digital Marketing Course Certificate
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Performance marketing focuses on driving specific, measurable actions or outcomes, such as clicks, conversions, sales, leads, or other key performance indicators (KPIs).
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The primary goal of performance marketing with Digital Marketing Course is to maximize the return on investment (ROI) by precisely tracking and optimizing campaigns to achieve specific business objectives.
The primary takeaway from our CDMM with performance Marketing Course is the knowledge and skills you gain. Become a Performance Marketing expert in 5 Months.
Latest Curriculum From Industry Experts
Hands-On Digital Marketing Experience
Life Time LMS Access & Student Support
2 Months Internship
Learn freelancing & Data-Driven Decision Making Skills
Below is a detailed syllabus that has been designed by corporate trainers and vetted by industry-renowned experts.
Overview of Performance Marketing
Key Concepts: ROI, KPIs, Conversion Tracking
Differentiating Performance Marketing from Brand Marketing
Customer Segmentation and Personas
Buyer’s Journey Mapping
Targeting and Audience Selection
Introduction to Search Engines and SERPs
Keyword Research and Selection
Creating High-Converting Ad Copy
Ad Extensions and Quality Score
A/B Testing for SEM
Platforms Overview: Facebook, Instagram, LinkedIn, Twitter
Ad Types and Objectives
Ad Creative and Copywriting
Audience Targeting and Custom Audiences
Campaign Budgeting and Optimization
Key Performance Indicators (KPIs)
Conversion Tracking and Attribution Models
Google Analytics Basics for Performance Marketers
Interpreting Data and Making Data-Driven Decisions
Reporting and Performance Dashboards
Understanding Landing Page Optimization
Elements of High-Converting Landing Pages
A/B Testing and Multivariate Testing
User Experience (UX) and Page Load Speed
Budget Allocation Strategies
Bid Management and Optimization
Ad Scheduling and Geo-Targeting
Ad Quality and Relevance
Scaling and Expanding Successful Campaigns
Mobile User Behavior and Trends
App Store Optimization (ASO)
Mobile Advertising Formats and Strategies
Tracking and Attribution for Mobile
Developing a Performance Marketing Strategy
Campaign Set-Up and Launch Checklist
Monitoring and Optimization During Campaigns
Reviewing and Analyzing Campaign Performance
Iterative Improvements and Next Steps
INR 59,000/-
INR 70,800
Specilization
15,653
20 in 1 Program
240 Hrs
5
40+ Paid & Free
Life Time Access
100% Placement Assistance
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