Best Performance Marketing Course

Certified Digital Marketing & Performance Marketing Program

Performance marketing  focuses on driving specific, measurable actions or outcomes, such as clicks, conversions, sales, leads, or other key performance indicators (KPIs). 

5 Months Program
Online & Offline

Career Free Counselling

We are happy to help you 

About the course

 The primary goal of performance marketing with Digital Marketing Course is to maximize the return on investment (ROI) by precisely tracking and optimizing campaigns to achieve specific business objectives. 

What will you get?

The primary takeaway from our CDMM with performance Marketing Course is the knowledge and skills you gain. Become a Performance Marketing expert in 5 Months. 

Latest Curriculum From Industry Experts 

Hands-On Digital Marketing Experience

Life Time LMS Access & Student Support 

2 Months Internship 

Learn freelancing & Data-Driven Decision Making Skills 

Course Content

Below is a detailed syllabus that has been designed by corporate trainers and vetted by industry-renowned experts. 

  • Marketing Fundamentals
  • Digital v/s Traditional Marketing
  • Marketing Strategy
  • How to conduct competitor Analysis
  • What is Digital Journey
  • How to create a Buyer Persona?
  • Niche Marketing & Customer persona
  • Introduction to digital marketing
  • Why Digital Marketing? – pros and cons
  • Benefits of digital marketing
  • What is a Digital Marketing Funnel?
  • What does DM consists of?
  • Opportunities & future in digital marketing
  • DM terms every digital marketer should know
  • What are the Challenges of Digital Marketers?
    of Digital Marketers?
  • Importance of content marketing
  • Content marketing strategy
  • SEO friendly content writing
  • Website Content writing
  • Email & Video Content
  • Researching a topic online- Dos and Don’ts
  • Content marketing channels
  • How to use Chat GPT efficiently ?
  • Problem Solving with Chat GPT
  • Generating content in Multiple Languages
  • Introduction to Canva
  • Create Logo an Branding Material
  • Awesome Presentations
  • Design for Facebook, Instagram, LinkedIn, Twitter Posts
  • How to create infographics?
  • Design Ads for Social Media Platforms?
  • How to Choose the perfect Website name
  • How to Pick the Right Host for your Site
  • Website Wireframe
  • Setting up a WordPress site
  • WordPress installation
  • Installing Plugins
  • Choosing the best template
  • WordPress settings Creating pages and posts
  • Creating Social Media Pages & Accounts
  • Optimization the business pages
  • Facebook
  • Instagram
  • Linkedin Personal Branding
  • Twitter Or X
  • WhatsApp Marketing & Automation
  • Youtube Channel Optimization and Monitization 
  • Google Ads
  • Meta Ads
  • Bings Ads
  • LinkedIn Ads
  • Fundamentals of SEO
  • Advanced Keyword Research
  • Plugins for SEO
  • On page SEO & Implementation
  • Technical SEO & Implementation
  • Offpage SEO & Implementataion
  • Local SEO
  • Mobile SEO
  • Google Algorithm updates
  • Site Audit & Report
  • Email Marketing Segmentation Strategy
  • Email Marketing for Business Growth
  • Email marketing templates
  • Learn to Create Email Automation
  • How to launch perfect Email Campaign
  • How to set up analytics account
  • How to measure the information on Google Analytics?
  • How to setup goals
  • How to generate reports ?
  • Overview of Performance Marketing

  • Key Concepts: ROI, KPIs, Conversion Tracking

  • Differentiating Performance Marketing from Brand Marketing

  • Customer Segmentation and Personas

  • Buyer’s Journey Mapping

  • Targeting and Audience Selection

  • Introduction to Search Engines and SERPs

  • Keyword Research and Selection

  • Creating High-Converting Ad Copy

  • Ad Extensions and Quality Score

  • A/B Testing for SEM

  • Introduction to Display Advertising
  • Ad Formats and Creative Best Practices
  • Targeting Options: Demographics, Behavior, Contextual
  • Remarketing and Retargeting Strategies
  • Platforms Overview: Facebook, Instagram, LinkedIn, Twitter

  • Ad Types and Objectives

  • Ad Creative and Copywriting

  • Audience Targeting and Custom Audiences

  • Campaign Budgeting and Optimization

  • Key Performance Indicators (KPIs)

  • Conversion Tracking and Attribution Models

  • Google Analytics Basics for Performance Marketers

  • Interpreting Data and Making Data-Driven Decisions

  • Reporting and Performance Dashboards

  • Understanding Landing Page Optimization

  • Elements of High-Converting Landing Pages

  • A/B Testing and Multivariate Testing

  • User Experience (UX) and Page Load Speed

  • Budget Allocation Strategies

  • Bid Management and Optimization

  • Ad Scheduling and Geo-Targeting

  • Ad Quality and Relevance

  • Scaling and Expanding Successful Campaigns

  • Mobile User Behavior and Trends

  • App Store Optimization (ASO)

  • Mobile Advertising Formats and Strategies

  • Tracking and Attribution for Mobile

  • Developing a Performance Marketing Strategy

  • Campaign Set-Up and Launch Checklist

  • Monitoring and Optimization During Campaigns

  • Reviewing and Analyzing Campaign Performance

  • Iterative Improvements and Next Steps

INR 59,000/- 

INR 70,800 

No Cost EMI Starts
at ₹5000/month*
About this course:





20 in 1 Program


240 Hrs

Live Projects



40+ Paid & Free


Life Time Access


100% Placement Assistance

Tools and Technologies Covered

Offline And Online Digital Marketing Course Certificate

Other Course


Certified Digital Marketing Course with Placement Assistance

CDM & Website Mastery

Complete Digital Marketing and Website Mastery Course

CDMM & Growth Hacking

Complete Digital Marketing Course with Growth Hacking Specialisation

Choose the Course !

Our team will get in touch with you soon to provide the details

Open chat
Hello 👋
Can we help you?